Validity of a habitus model of coffee entrepreneurship

José Bustos Aguayo; Cruz García Lirios; Margarita Juárez Nájera

doi:10.47666/summa.3.1.02

José Bustos Aguayo Universidad Nacional Autónoma de México, México
Cruz García Lirios Universidad Autónoma del Estado de México, México https://orcid.org/0000-0002-9364-6796
Margarita Juárez Nájera Universidad Autónoma Metropolitana, México

DOI: https://doi.org/10.47666/summa.3.1.02

Keywords: acculturation, coffee growing, habitus, interculturalism, multiculturalism

Abstract

The entrepreneurial coffee grower habitus, emerging in a context of cultural interrelation, supposes the advent of a local development process focused on the management, production and transfer of knowledge. The objective of this work refers to the establishment of an instrument and a model for the study of the phenomenon. Non-experimental, cross-sectional and exploratory work was carried out with 90 coffee growers. From a structural model ⌠X ²= 124.24 (22gl) p = 0.010; GFI = 0.995; CFI = 0.970; RMSEA = 0.008⌡ it was observed that the vertical habitus reflected the entrepreneurial factor of coffee growing ( 0.41 ) with respect to the horizontal habitus , inherited and learned . In reference to the type of study, sample selection and statistical analysis, the limits and scope of the work are discussed, suggesting its extension to other contexts and different study samples.

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