Organizational culture: competitive advantage strategy in exporting SMEs

Abstract

The study focused on small and medium-sized enterprises (SMEs), considered an essential part of economic development to provide inputs to the industrial, manufacturing, commercial and service sectors. The purpose was to analyze if the organizational culture can become a competitive advantage, since it is considered a strategic and intangible resource in the administration of the exporting and non-exporting companies studied. The methodology applied was quantitative, for which a 60-item research instrument from the Denison Organizational Culture Survey questionnaire was used. The probabilistic sampling by clusters or cluster, involved differentiating between the study analysis companies and the companies that make up the sample size. The people surveyed belong to the various departments or areas regardless of the position or activities they carry out in the company. To perform the statistical tests, the Statistical Package for the Social Sciences (SPSS) software was used. The scope of the research had a correlational and explanatory approach. The results showed, within the reference framework of the research, the degree of effectiveness of the organizational culture in the exporting company, where the participation dimension ranked first, from an internal and flexible approach.